Perwanal Saatchi & Saatchi in Jakarta, Indonesia, has taken interactivity and creepy-crawliness to a new, flat level with the creation of this massive “floor sticker” in an Jakarta shopping center.The ad, for Jakarta’s pet emporium JAKPETZ, promotes Frontline Flea & Tick Spray with the slogan “Get them off your dog.”

Viewed from the upper levels, the people walking on the ad look disgustingly flea-like, and the scene elicits constant reactions that sound something like “yikes!” The team behind this effective promo included Chief Creative Officer Andy Greenaway, Executive Creative Director Juhi Kalia and Art Directors Aryanto Salim and Joel Clement. – Tuija Seipell

Via – The Cool Hunter

Not so much a guerrilla ad campaign as it is a number of subtle messages in light pastel colours that have shown up in various locations around London’s Underground network in the past week.

Being an intellectually savy consumer, you take the first chance you get to google the random phrases into your trusty computer that lead you to a familiar digital version of what you saw on the walls of the Underground that day.

To cut a long story short and ruin the experience, or just to end the painful feeling of ‘WTF?’ as you scratch your head trying to figure out what the hell this thing is all about, I’ll end it by saying that this is a campaign for Dido’s new album ‘Safe Trip Home’.

Being a guy who enjoys the spirit of originality, I find this example of advertising subtle and non-intrusive yet refreshing and intellectually stimulating. Taking an idea like a safe journey home and cross referencing the London Underground with heart felt stories of real poverty issues from around the world, is at the very least inspiring, if not more. Fortunately, this is not the end of the story and as the videos suggest, there is more “Coming Soon”.

I just hope Dido’s new album lives up to the hype it’s giving its fans. I’m sure it is…

… I’m just not one of them!

Nokia have teamed up with Stella Ad agency W+K to bring you their iron clad, award winning Music Almighty ad campaign. Promoting headphones on acid, Nokia not only demonstrate their new innovation for music, but also beckon you into an Alice in Wonderland-esque rabbit hole of visual and interactive stimulation.

Bringing all three pieces of flavoursome eye candy together, they conquer Print, TV and Web to give the discerning consumer a renewed sense of originality.

All together a well rounded package that might even draw the avid iPhone admirer away from the temptation to drop a wad of cash on the “uber cool” paper weight.

Check out the website at Music Almighty and insert your face into the acid trip mix to unleash your Animal Rocker, Electro Blipper, Pink Popper potential. Hell… you can even record your own karaoke rendition of Rihanna’s Take a Bow and share it with your fellow Stock Broker buddies over lunch.