Not so much a guerrilla ad campaign as it is a number of subtle messages in light pastel colours that have shown up in various locations around London’s Underground network in the past week.
Being an intellectually savy consumer, you take the first chance you get to google the random phrases into your trusty computer that lead you to a familiar digital version of what you saw on the walls of the Underground that day.
To cut a long story short and ruin the experience, or just to end the painful feeling of ‘WTF?’ as you scratch your head trying to figure out what the hell this thing is all about, I’ll end it by saying that this is a campaign for Dido’s new album ‘Safe Trip Home’.
Being a guy who enjoys the spirit of originality, I find this example of advertising subtle and non-intrusive yet refreshing and intellectually stimulating. Taking an idea like a safe journey home and cross referencing the London Underground with heart felt stories of real poverty issues from around the world, is at the very least inspiring, if not more. Fortunately, this is not the end of the story and as the videos suggest, there is more “Coming Soon”.
I just hope Dido’s new album lives up to the hype it’s giving its fans. I’m sure it is…
… I’m just not one of them!
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